TRANSFORMATION ADVISORY  ·  OPERATING MODELS  ·  EXECUTABLE ROADMAPS

Helping Complex Organisations Deliver Meaningful Change

LongLake partners with governments, public institutions and complex organisations to solve systemic challenges and deliver lasting transformation. We combine strategy, governance, technology and execution to turn ambitious objectives into measurable outcomes.

Most organisations define solutions before they define problems.

"They say 'we need AI', 'we need a new platform', 'we need a transformation programme.' But none of these are problems — they are assumed interventions."

Transformation initiatives fail not because organisations lack technology or investment, but because strategy, governance, operating models, capability, and delivery are poorly connected — and because the underlying problem has never been clearly defined.

LongLake helps organisations distinguish symptoms from root causes, outcomes from assumptions, and transformation theatre from executable change. We are independent of implementation vendors, which allows us to help clients define what should be done before they commit to who should build it.

Clients work directly with senior practitioners assembled around the specific needs of each engagement. No junior layers between you and the people doing the thinking.

Discuss a transformation challenge

We are not

  • A software vendor or implementation outsourcer
  • A body-shopping or staff augmentation firm
  • A generic strategy consultancy
  • A digital agency or technology integrator

We are

  • Transformation definition and execution advisors
  • Operating model and roadmap specialists
  • Independent, client-side strategic advisors
  • Senior practitioners who have led complex programmes

The LongLake Transformation Framework

Most transformation programmes fail not because organisations lack technology or investment, but because the underlying problem is never clearly defined. Our five-phase model begins where most programmes end — at the question of what the real challenge actually is.

01

Reframe

Are we solving the right problem?

Many organisations arrive with a solution already in mind. We challenge that assumption — identifying whether the proposed intervention addresses the actual organisational challenge, separating desired outcomes from assumed solutions, and ensuring effort is directed at root causes rather than symptoms.

  • Problem definition
  • Outcome framing
  • Assumption audit
  • Policy advisory
02

Diagnose

What does the system actually look like?

We assess the real organisational landscape — governance structures, capability gaps, legacy dependencies, funding logic, procurement constraints, and political dynamics — not the version that appears in the strategy document.

  • Organisational diagnostic
  • Capability maturity assessment
  • Dependency mapping
  • Governance review
03

Align

What outcomes are we collectively pursuing?

Transformation fails when leadership, delivery teams, funders, and partners are pursuing different outcomes. We build the shared understanding — through structured stakeholder engagement, dependency workshops, and governance alignment — that delivery requires.

  • Stakeholder alignment
  • Outcome agreement
  • Governance design
04

Roadmap

What sequence of changes is realistic?

We define sequencing, operating model changes, capability requirements, budget logic, procurement structure, and delivery governance — producing a prioritised programme of work that the organisation can realistically execute, not a theoretical strategy document.

  • Transformation roadmap
  • Operating model design
  • Sequencing and prioritisation
  • Procurement and funding logic
  • Institutional reform
05

Enable

How do we sustain delivery and build internal capability?

We help clients remain informed buyers and accountable sponsors throughout delivery — holding implementation partners to account, intervening when programmes drift from intent, and building the internal capability to own transformation outcomes long-term.

  • Delivery oversight
  • Vendor governance
  • Capability development
  • Roadmap assurance

Three ways we engage

Every engagement is led by senior practitioners. We scope tightly, deliver practically, and remain independent of implementation vendors throughout.

Transformation Definition & Diagnostic

A structured assessment that identifies the real organisational challenge, distinguishes symptoms from root causes, and establishes whether proposed interventions are likely to solve the underlying problem.

  • Problem reframing and outcome definition
  • Organisational diagnostic
  • Capability maturity assessment
  • Governance and operating model review
  • Dependency and constraint mapping

Executable Roadmaps & Operating Models

A prioritised transformation plan — covering operating model design, governance structure, capability requirements, technology sequencing, funding logic, and procurement architecture — that the organisation can realistically follow.

  • Transformation roadmap design
  • Operating model redesign
  • Sequencing and prioritisation
  • Governance and PMO design
  • Funding and procurement planning

Delivery Oversight & Recovery

Independent oversight to keep implementation aligned with intent — holding delivery partners to account, unblocking failing programmes, rebuilding stakeholder confidence, and protecting client interests throughout execution.

  • Programme governance and assurance
  • Vendor oversight and challenge
  • Delivery health assessment
  • Programme recovery
  • Client-side programme leadership

Client sectors & geographic focus

We prioritise markets where transformation demand is high and practical execution capability is limited — where the gap between ambition and delivery is widest.

Typical Client Areas

  • Public sector and central government
  • Defence and national security
  • Infrastructure and transport
  • Utilities and regulated industries
  • Financial services and insurance
  • IFI-funded and development programmes
  • Public-sector adjacent organisations

Especially where organisations face fragmented governance, legacy operating models, capability constraints, procurement complexity, or politically sensitive delivery environments.

Geographic Focus

We focus on Europe's neighbouring regions and selected emerging markets where institutional transformation demand is high and execution capacity is constrained.

  • Southern & Eastern Europe
  • Middle East
  • Selected emerging markets

Founded by experienced operators

LongLake was founded by three senior practitioners with deep experience in transformation, technology strategy, and delivery across complex public and private sector environments. We work with a select group of trusted associates to extend our capabilities where needed.

Florian Schratt

Co-Founder

Florian is a strategic advisor and programme leader with over a decade of experience helping governments and complex organisations turn strategy into measurable outcomes. He has led large-scale transformation programmes across defence, government, financial services, media and international trade, advising senior leaders on strategy, operating models, governance and technology while building the organisational capability needed to deliver lasting change.

Joseph Motley

Co-Founder

Joseph is a strategic advisor with extensive experience leading complex programmes across government, infrastructure and the private sector. He previously founded a successful technology company and has advised public and private organisations on strategy, procurement, operating models and technology-enabled transformation. His work spans defence, infrastructure, international development and IFI-funded programmes across multiple geographies.

Toby Illingworth

Co-Founder

Toby is a strategic advisor specialising in governance, institutional reform and complex transformation across the UK, Eastern Europe and the Western Balkans. He has worked with governments, public institutions and international partners to deliver programmes spanning healthcare, humanitarian operations, infrastructure, institutional resilience and operational change. His experience includes governance reform, economic development, investment promotion and public-sector modernisation, with a particular focus on helping organisations strengthen capability, improve delivery and navigate complex strategic challenges.

Organisationally grounded. Sector-tested.

Our founders have led complex transformation programmes across government, defence, financial services, media and international trade. From strategy and operating model design to delivery governance and organisational capability, we bring hands-on leadership experience—not theoretical frameworks.

Central Government Defence Financial Services Infrastructure Media & Broadcasting International Trade Regulated Industries IFI-funded Programmes

References to organisations and sectors indicate the prior experience of LongLake founding team members and do not imply endorsement by any organisation.

Start with a focused diagnostic

A short, fixed-scope engagement to clarify the real problem, identify organisational constraints, align key stakeholders, and define an executable next-step roadmap. Designed for organisations where the problem is unclear, contested, or where previous approaches have not gained traction.

Book a diagnostic call

Typical outputs

  • Problem definition and root cause analysis
  • Organisational constraints and dependency mapping
  • Stakeholder alignment findings
  • Capability and governance assessment
  • Prioritised roadmap direction

Discuss a transformation challenge

Whether you have a specific programme in mind or are exploring how we might help, we would like to hear from you. All enquiries are handled directly by a founding partner.

We engage with public sector bodies, IFI-funded programmes, and regulated organisations across our focus geographies. All enquiries are handled directly by a founding partner.

longlake.at
Vienna, Austria